01 — Business Records
From Website Management to Business Record Management.
The authoritative information representing a business is becoming an asset in its own right — created, claimed, verified, structured, maintained and distributed.
Insights
Perspectives on the Local + AI Era.
Working positions on how businesses will be discovered, represented and connected next. These are viewpoints in progress, published as the thinking develops.
01 — Perspectives
What we are thinking about.
02 — Discovery
Be Discoverable Wherever Discovery Happens.
Discovery is spreading across search, maps, marketplaces, local media and AI answers. Consistency and structure travel further than any single channel.
03 — AI
AI That Does Work, Not Just Generates Content.
The useful applications in local business are unglamorous: clean data, prepared knowledge, and workflows that reduce the operating load.
04 — Infrastructure
Services Connected to Infrastructure.
The traditional model runs agency to campaign to third-party platform. A connected model starts at the business record and ends at customers, search and AI.
05 — Positioning
The Next Generation of Local Marketing Won't Just Be About Marketing.
It will be about identity, data, distribution and intelligence — and the organizations able to hold those together.
Engage
Let's Build What's Next for Local.
If these questions are the ones your organization is working through, we should talk.